SEO Copywritingor Search Engine Optimisation is the art of getting the search engines to see your website as an "authority" site and having relevant content.
That means that if you sell widgets, your site should be all about widgets to make it relevant and raise your page rank in the search engines. The real art in SEO is in making your site friendly to human visitors, while still reading well to the search engine spiders. If this wasn't a requirement, you could simply write pages of information about widgets that didn't make sense. Because of the complex nature of the algorithims that all search engines use to determine how to rank pages, it is neccessary for the pages to make sense as well as be relevant. Using SEO as a marketing strategy is useful as a long term strategy to keep your ranking high in organic searches on the internet. Organic searches are supposed to carry more weighting with the search engines, but no one really knows, how the search engines actually rank pages. Just so you will understand, when you do a search, usually the "Organic" listings are not at the top of the page! Usually the top two spaces shown are actually paid ads, as well as the ads shown on the side of the pages (usually in blue). So Organic ads are free and are worthwhile to make sure that your webpages are SEO friendly. |
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Testimonials
"...Charles told me that he could help me sell my properties in Quebec, Canada. He set up the website copy and wrote advertising copy for me to send out. I have sold out one subdivision already, and the second is 65% gone..." Robert Edwards - Rouge River Properties, Mt. Tremblant, Quebec, Canada
... The advertisement that Irishcopywriters did for my restaurant, The Fort, gave us an extra boost in sales and now there is a 2 week waiting list to eat here. Having had my own advertising agency, I know professional copywriting when I see it." Sam Arnold- The Fort, Morrison Colorado
"...My Ironman supplement sold 6896 bottles at $39.95, using a special PS at the end of the sales letter. Irishcopywriters knows how to close the deal..." Dr. Martin Smith, Orlando, Florida
" ...My client in Hong Kong wanted a web copy promotion for a new diet. Irishcopywriters delivered it on time and in budget and talked my client out of ideas that would have not worked as well."- Sarah Claire, Delhi, India
"...Using Irishcopywriters to promote my dental service was a new concept for me.
I had no idea what copy writing was, but I have known Charles & Lily for over 20 years, so I decided to let
them try. I am glad I did! My sales were so good in the past 2 years that I built a new clinic and hired other
dentists to help me out!" -
Dr. Willie Hugo, Cavite City, Philippines